Digital Optimisation Specialist Location Worthing Salary £34,743 per annum (Pro rata) Hours of Work 2.5 days a week Closing date 19th of August Proposed interview date/s (if known) TBC Ref 2206 The role We have an exciting opportunity to join our Marketing team, the role will focus on increasing our visibility and grow the Guild Care brand. You will be working closely with our services to increase their visibility in the community and encourage fundraising opportunities. There will be the creative opportunity to voice our influencing campaigns and encourage recruitment activity. Benefits of working at Guild Care Working for a local charity that has supported the community since 1933 Welcome to Guild Care bonus (for eligible roles)- Up to £1000 for Registered Nurses and up to £500 for Care and Housekeeping staff Refer a friend scheme- you could earn £500 for recommending a friend to Guild Care Competitive salaries 20-25 days holiday Pension scheme Sick pay Flexible shift patterns Free DBS check Excellent learning and development opportunities and clear defined care career pathway Supportive colleagues Job satisfaction Local offers for Guild Care staff Being part of a values- led organisation Job description Job Requirements Essential · Educated to degree level or minimum of three years digital marketing experience · Experience of developing and delivering digital marketing plans to significantly uplift reach and engagement across online channels · Strong experience in managing website content and delivering user improvement plans for large organisations · Strong experience of using web analytics tools to monitor and refine/develop plans to improve online usage and behaviour · Highly experienced at delivering organic SEO growth · Experience of delivering effective search engine marketing (SEM) campaigns · Experience of influencing stakeholders, senior managers and teams Proficient knowledge and understanding of website content management systems (CMS) Proven ability to work analytically, with curiosity and creativity. Demonstrable solution-based approach Strong understanding of website accessibility and usability principles Strong written and verbal communication skills Strong level of attention to details Highly organised with the ability to prioritise own workload Interest and awareness in new and emerging technologies Target-driven, positive, problem solving attitude Ability to create and maintain effective working relationships with people at all levels Strong team player Alignment with Guild Care’s values Full commitment to equal opportunities and anti-discriminatory working practices Health and safety To be committed to promoting the highest standards in health and safety performance Desirable Experience working in a multi-site organisation Membership of a relevant marketing organisation relating to this role such the Chartered Institute of Marketing (CIM) Experience of managing social media channels and related tools in a profession Knowledge of HTML and CSS Experience in general marketing communication disciplines, such as: brand, internal communications, public affairs, campaigns al capacity Ability to travel with occasional overnight stays Get in touch For further information please email [email protected] or call our Recruitment Team on 01903 863154. We reserve the right to close the vacancy upon successful selection of candidates, please apply as soon as possible to avoid disappointment. How to apply Please complete the short online application and email your current CV to [email protected] or call the Recruitment Team on 01903 863154. Please note that due to the high volume of applicants we receive, we are not able to respond to you individually. Therefore, if you are successful you will hear from us within three weeks.