Adam Rider- Director of Retail Adam has worked in the retail, regulated energy and telecoms markets for over 40 years. He has held several executive posts in corporate companies. Having served at EDF as sales director, customer service director, and director of SME, he left to start his own property company renovating old houses and turning them into holiday homes. Adam served as a trustee for Guild Care before being appointed to Director of Retail where he is currently overseeing a growth strategy to increase the number of stores and financial contribution to the charity. Outside of work Adam enjoys playing golf. Adam is married and has a son who is at university.