About us Our vision, mission and values Our vision, mission and values Our vision Guild Care's vision is to be an organisation at the heart of a thriving local community where people are able to choose and help shape the services they need to enjoy healthy, engaging and independent lives, whatever their age. Our mission Guild Care's mission is to deliver innovative and life-changing care services which help older people, children and adults with learning disabilities, and those living with dementia and their carers to share and enjoy a richer family and community life. Our values (BELIEF) Brave – Courageous, passionate, empowered Engaging – Straightforward, authentic, present Loving – Genuine, caring, interested Integrity – Respectful, accountable, trustworthy Everyone Matters – Considerate, attentive, appreciative Free to be me – Playing to strengths, supporting each other, being vulnerable