11th January 2019

Haviland House becomes the first dementia nursing home on the south coast to achieve ‘Butterfly Homes®’ accreditation

Guild Care is proud to announce that Haviland House care home has become the first dementia nursing home on the south coast to achieve Level 1 ‘Butterfly Homes®’ accreditation.

The care home in Goring-by-Sea, which opened in 2015, was independently audited by the international charity Dementia Care Matters in December 2018. The ‘Butterfly Homes® accreditation has been awarded to two of Haviland House’s households, Bramber and Clapham.

Chris Walton-Turner, who was Registered Manager of Haviland House until 31st December before returning to his role as a Director at Guild Care, said, "This is an absolutely fantastic achievement and I’m immensely proud of the team as this is very difficult to achieve. Adopting the ‘Butterfly Model' has been about creating a calm and happy place that feels like home for our family members; an environment where relatives will have the confidence that their loved one will be okay, they’ll thrive, they will be with someone who will know them inside and make them feel connected.

“Since using this approach the difference has been incredible, the home has been completely transformed. Before our service was providing good, safe care but it wasn’t always meeting people’s emotional, social and psychological needs in the way that we do today. Now the atmosphere is far more relaxed, our staff no longer wear uniforms, and we no longer follow strict routines.

"Everyone is smiling, our family members form friendships with each other, there’s lots of dancing, laughing and joking. There is no longer a feeling of them and us, staff work and live alongside people, they share personal stories, they connect, they support each other as one big family.” 

Haviland House family member sitting in a chair with a dog, being talked to by a staff member  

Dementia Care Matters undertake over 700 audits per year and only 1% of care homes within the UK achieve a Level 1 distinction. The Butterfly Model is now being extended across the remaining three households in Haviland House. 

Chris added: “From a personal point of view introducing the Butterfly Model has been very challenging, but also extremely rewarding to see how it has improved morale amongst not only our staff but most importantly improved the well-being and quality of life of our family members. Our culture, our ethos, our way of living a full life at Haviland House is about recognising that ‘feelings matter most’.”


Haviland House has 63 beds for people suffering with all stages of dementia. The relative of one family member said; “This is the 11th placement for my father because of his difficult behaviours. It is the only residential care setting where the staff have embraced him and managed his behaviours with complete success. He is so happy here. He loves the staff and enjoys warm and friendly banter. The facilities are amazing, and the staff are wonderful, caring, professional and just marvellous.”

To find out more about Haviland House please contact our Customer Services Team on 01903 327 327 or email here.

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